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Asha Curran

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Asha Curran is CEO of GivingTuesday.

Is the Nonprofit World Afraid of Feelings?

Is the Nonprofit World Afraid of Feelings?

A personal and emotional connection to a cause, along with a strong sense of urgency, are the most important motivators for giving. Yet fundraisers continue to prioritize data-driven approaches that often discourage people from donating more.