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How to Pitch a Story to Us

The Chronicle of Philanthropy welcomes news pitches that pertain to nonprofit organizations and foundations, but in a typical week, our reporting staff receives hundreds of them. Here are a few things to know about contacting us.

Sending Your Pitch

The best ways to determine where to send your pitch

• Subscribe to our Philanthropy Today newsletter so you can get a sense of who’s covering what.
• Refer to the staff page to find a list of our reporters.
• Unless something is urgent breaking news, we prefer email to telephone.
• Send pitches to one reporter or one editor or, if you’re not sure, copy no more than two staff members on one message. Sending separate emails to multiple people or bcc’ing our staff can lead to confusion and will likely delay our response.
• Use your email’s subject line to state your purpose: “Story idea about a successful billion-dollar capital campaign,” for instance. Avoid being cute (“You’ll never guess what WE did!”) or vague (“Press release from Such-and-Such Organization”). We’re eager to hear your news, but we’re pressed for time, and these types of subject lines make it more likely your pitch will be deleted without being opened.

Kinds of News Stories We Prefer

• We’re writing for a national audience so if you have a compelling local story, it should also be relevant to nonprofit practitioners across the country.
• If we’ve just written about a similar development at a different organization, we probably won’t cover it again soon.
• We like: stories about best or innovative practices in fundraising and managing organizations. New trends in giving or fundraising. Anything that our readers can learn from and adapt to make them more effective.
• We usually don’t cover: galas, celebrity events, groundbreakings and ribbon cuttings, gifts of less than $1 million unless they are out of the ordinary.

Special Submissions

• We maintain a database of gift announcements. Please send announcements of gifts from individuals (of $1 million and up) to gifts@philanthropy.com. Please do not call to see when your item is running or if we received it.

Opinion Pieces and Letters to the Editor

The Chronicle primarily accepts op-ed submissions for The Commons, our section exploring how America’s many divisions affect nonprofit leaders, grant makers, and their organizations. We’re looking for opinion essays that offer insight, analysis, and strategies on how foundations and nonprofits can unite constituents across differences and build bridges in their own institutions and in communities nationwide.

We currently accept very few unsolicited op-eds for our regular opinion section. Unless you have a particularly timely essay, it is unlikely to be accepted.

Most of our op-eds are 800 to 1,000 words. We won’t review pieces that go significantly over 1,000 words.

A few tips to improve your chances of getting the piece accepted:

• Essays with a single issue focus, such as more funding is needed to reform the juvenile justice system or to address the water crisis in the West, are rarely accepted unless they offer broad lessons for the sector.
• Provide backup to show that your essay is based on solid facts, including relevant links to research or other articles that support your argument.
• Avoid using the op-ed primarily to promote your organization. If the piece focuses on lessons your organization has learned from a program or strategy, also include examples or research from other groups to back up your points and broaden the op-ed’s appeal to a cross-section of readers.
• Avoid jargon such as “leverage,” “impact” as a verb, “paradigm,” “silos,” etc., and stay away from overly technical or academic writing. Such language may be part of everyday conversation in your field but could be unfamiliar or confusing to a larger audience.
• Phrase your arguments as provocatively as you can. Our goal is to encourage lively discussion and question conventional wisdom, as appropriate.
• If you use artificial intelligence to help you write the piece, please let us know. We will not accept pieces that have clearly been written by an AI.

You may submit a finished piece or make a pitch by email first.

If you are submitting an op-ed, please do so by email, either with an attached Word document or in the body of the email. Include a short pitch explaining its key points. All submissions must be exclusive to the Chronicle of Philanthropy. We will let you know within two weeks if we will run your piece. We won’t respond to op-ed submissions we have decided not to accept. Please send your submission to opinions@philanthropy.com.

All pieces accepted will be edited, and authors will have a chance to review the changes before they appear on our website. Select op-eds published online also appear in our monthly print edition.

We also welcome letters to the editor in response to articles that have appeared in the Chronicle.

General Feedback to the Newsroom

We value feedback from our audience. If you have thoughts or questions about a story or our coverage in general you can email the newsroom at editormail@philanthropy.com. We may not be able to respond to every message but we closely read everything we receive.

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