Broaden Your Pool of Potential Donors
Redefine your target audience to expand your market and attract new gifts.
By Bill Davidow
Contributor
Zero in on your most involved donors and invest time and money in cultivating them.
By Bill Davidow
Contributor
Create ‘Philanthropic Products’ to Appeal to Big Donors
Develop meaningful giving opportunities and offer them in a broad range of prices.
By Bill Davidow
Contributor
Sell Your Major Donors ‘Psychic Rewards’
To tap into a potential pool of more than $2 trillion, start by understanding the donor “market” and what motivates wealthy people.
By Bill Davidow
Contributor
Use Marketing and Positioning to Advance Fundraising
Generate interest and awareness of the benefits your organization provides, then convert that into donations.
By Bill Davidow
Contributor