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Caroline Preston

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Questions Donors Ask — and How to Answer Them

What questions do donors really want to know -- and how to answer them? One fund-raising consultant shares his insights.

Raising Money Isn’t Cheap and Other Rules for Effective Fund Raising

Raising money in tough times can cost a lot of money and often involves steps that are counterintuitive, says a fund-raising expert.

Economist Urges Charities to Get Ready for the Economic Recovery and a Brighter 2015

Fund raisers ought to prepare now to take advantage of the economy’s slow recovery, Susan Raymond, an economist and nonprofit consultant, told an audience this morning at the annual conference of the Association of Fundraising Professionals. 

Fund Raisers Offered Advice on Soliciting Donations From Diverse Range of Donors

Fund raisers learned tips on dealing with diversity at a session on the opening day of the annual meeting of the Association of Fundraising Professionals.

Young Donors Want More Than ‘Tweets’ and Texts From Charities, Survey Finds

They may sleep with cellphones by their beds, but people in their 20s and 30s want more from nonprofit groups than a connection via social media, according to a new survey.

An Ego-Free Leader

An Ego-Free Leader

A journalism magazine focuses on how a nonprofit leader has put her organization on firmer financial footing and explores the tricky relationship between donors and news outlets.

More Charities Enlist Staff Members to Pitch In With Fund Raising

More Charities Enlist Staff Members to Pitch In With Fund Raising

Many nonprofit employees -- including doctors and lawyers -- have started to take on an additional role: fund raiser.

Pepsi Awards First Grants in $20-Million Consumer-Vote Contest

Pepsi Awards First Grants in $20-Million Consumer-Vote Contest

Pepsi announced this week the first 32 winners of its $20-million Refresh Project competition, the biggest effort yet by a company to enlist consumers in helping it decide how to give away money to social causes.

Muslim Groups Urge Obama to Ease Giving Restrictions

Muslim Groups Urge Obama to Ease Giving Restrictions

More than 20 American Muslim charities sent a letter to President Barack Obama this week urging him to move forward on a pledge he announced in Cairo last year to make it easier for Muslims to give.

When It Comes to Appeals, Charities Need to Work on Filling the Generation Gap, a New Study Finds

Charities need to find many ways to communicate with potential donors, because a new study of people in different generations finds that no single solicitation approach appeals to everyone.