Young Fundraisers Are Ambitious and Impatient but Need Training
Clashes over technology and communication have become a source of intergenerational tension in many development offices.
By Cassie J. Moore
Contributor
Online Tools Can Help Supporters Raise Funds From Their Networks
A growing number of groups are creating fundraising platforms that make it easy for people to attract donations from friends, relatives, and colleagues.
By Cassie J. Moore
Contributor
Online Gambling Site Aims to Make Charities the Winners
A site created by a co-author of Freakonomics lets people win money for charity in slots and blackjack tournaments.
By Cassie J. Moore
Contributor
Giving Donors Data on a Charity’s Impact Doesn’t Always Lead to More Gifts
People who give more than $100 to a charity are more likely to give again if an appeal includes data on effectiveness. Not so with donors who give less.
By Cassie J. Moore
Contributor
Baltimore Symphony Orchestra Offers ‘Embedded Reporter’ Fellowship
The reporter will write feature articles for the group’s website and create lists and quizzes in hopes of drawing news-media attention.
By Cassie J. Moore
Contributor
How to Pick Best Social-Media Outlets for Reaching a Charity’s Goals
Twitter reaches influencers and minorities, while Pinterest is best for attracting women and Facebook is great for reaching baby boomers, experts say.
By Cassie J. Moore
Contributor
Choose the Social-Media Networks That Fit Your Charity’s Mission
Knowing who uses what platforms and for what purposes can make outreach to supporters much more efficient.
By Cassie J. Moore
Contributor
Training Abused Dogs Teaches Youths Skills and Self-Confidence
The dog-rehabilitation program, run by Safe Humane Chicago, has been so successful in a local juvenile-justice program that other groups around the country want to copy the approach.
By Cassie J. Moore
Contributor
Improving the Supply of and Demand for Information in the Nonprofit World
NEW BOOKS The Nonprofit Marketplace: Bridging the Information Gap in Philanthropy, explores ways in which nonprofit groups might communicate better with donors who want to give their money to the charities that are doing the best work. The first section looks at how nonprofit groups can improve…
By Cassie J. Moore
Contributor
An Updated Guide to Making Grant Proposals Pop
NEW BOOKS Storytelling for Grantseekers, Second Edition
By Cassie J. Moore
Contributor