Video: Making Measurement Work for Fundraising
Richard Shaw, chief development officer at Youth Villages, talks about how, and when, the Washington-area charity uses data in crafting appeals.
By Eden Stiffman and Nidhi Singh
Philanthropy Urged to Invest $500 Million to Track Results
Controversial author and marketing consultant Dan Pallotta argued for an expensive alternative to using overhead ratios as the primary measurement of a charity’s efficiency.
By Eden Stiffman
Senior Editor
Charities Hope First Lady’s Work on Obesity Is Just the Beginning
Nonprofit leaders say the first lady has used her bully pulpit to bring unprecedented attention to childhood obesity and foster public-private partnerships to tackle the issue — work that will outlive her time in the East Wing.
By Eden Stiffman
Senior Editor
From Anti-Graffiti to Pro-Art: Murals as Engines for Good
An effort to fight graffiti has grown into an enormous public art program that backers see as an engine for education, community empowerment, and economic revitalization.
By Eden Stiffman
Senior Editor
Suggesting Low Gift Amounts Can Drag Down Fundraising Results, Study Finds
A new report on the practice of “anchoring,” or suggesting specific dollar figures when soliciting donations, indicates that low anchors may depress giving more than high ones bring it up.
By Eden Stiffman
Senior Editor
Leader of National-Service Program Has a Hunger for Results
Curt Ellis helped start FoodCorps, a nonprofit whose AmeriCorps program teaches kids about healthy food and nutrition through hands-on activities like gardening and cooking.
By Eden Stiffman
Senior Editor
How to Negotiate a Higher Nonprofit Salary
Hiring managers, consultants, and nonprofit employees share their tips and advice.
By Eden Stiffman
Senior Editor
Nonprofit Leader Tiffany Gueye: How an Education Charity Rigorously Measures Results
In this video interview, Chronicle reporter Eden Stiffman talks to Tiffany Gueye, CEO of Building Educated Leaders for Life, about the group’s participation in randomized, controlled studies and its partnership with the YMCA.
By Eden Stiffman and Nidhi Singh
Thank-You Notes That Look Handwritten Inspire Donors to Give Again
How one nonprofit brought back 440 lapsed donors and boosted revenue after taking a new approach to acknowledgments.
By Eden Stiffman
Senior Editor
Election and Stock-Market Jitters Complicate Year-End Fundraising
Experts urge fundraisers to get an early start making plans with donors to ride out a period of unusually high uncertainty in the final months of 2016.