Nonprofits Try an Array of New Tactics to Capture Planned Gifts
As a growing number of baby boomers reach their 60s, nonprofits are putting more energy into soliciting bequests and other similar donations.
By Jennifer C. Berkshire
Contributor
Old-Fashioned Fundraising Helps a Charity Aid Wounded Veterans
Bucking the shift to social-media-based marketing, the charity has found that TV ads and direct mail work well in appealing to its mostly older donors.
By Jennifer C. Berkshire
Contributor
How to Raise Money From Hispanics
Remember that Hispanics are not a monolithic group. They come from many cultures.
By Jennifer C. Berkshire
Contributor
Many Ways to Tap Into Hispanic Generosity
Hispanics have a tradition of helping each other financially, but organized philanthropy is new to them.
By Jennifer C. Berkshire
Contributor
Charities Borrow Ideas From Political Campaigns to Increase Donations
The Joyce Foundation hired digital gurus from the 2012 presidential campaign to help grantees learn new techniques in online fundraising.
By Jennifer C. Berkshire
Contributor
Landing a Fundraising Job: 6 Tips From Recruiters
Tell the truth about your background and show the breadth of your interests, advise recruiters.
By Jennifer C. Berkshire
Contributor
A Big Donor Urges Fundraisers: Just Ask
Delores Barr Weaver, who gave $50-million last year to a Florida community foundation, says she would have given much more earlier in her life if a charity official had made a pitch.
By Jennifer C. Berkshire
Contributor
A Former NFL Team Owner Champions Controversial Causes
Delores Barr Weaver is pouring $50-million into a fund to help girls caught up in sex trafficking and to reduce the number of rapes among people in the military, among other efforts.
By Jennifer C. Berkshire
Contributor
A Boston Arts-Education Nonprofit Grooms Its Own Fundraisers
Zumix, a program that serves young people, stretches its small budget by hiring people early in their careers and teaching them how to attract donations.
By Jennifer C. Berkshire
Contributor
Half of Fundraisers in the Top Job Would Like to Quit
Fifty percent of chief development officers plan to quit in the next two years, a new study finds. But charity leaders are equally frustrated: One-fourth say they fired their last fundraiser.
By Jennifer C. Berkshire
Contributor