Yahoo Helps Charities Auction Goods On Line
Charities that want to raise money through an Internet auction -- but don’t want to deal with the technology issues involved in pulling off such an event -- can take advantage of a new service offered by the popular on-line search tool Yahoo. ALSO SEE:Sold, to the Man at the Mouse Last month Yahoo…
By Marilyn Dickey
Senior Editor, Copy
Despite glitches, on-line auctions are reaping rewards for charities When the Family Assistance Program, a charity that serves needy people in the Los Angeles metropolitan area, held an auction of items donated by cast members of the television show Seinfeld, the charity netted $60,000 and won bids…
By Marilyn Dickey
Senior Editor, Copy
National charities clash with their affiliates over how best to solicit donations locally Second Harvest, the nationwide network of more than 185 food banks, devotes most of its time to fighting hunger. But lately the national office and its affiliates have also been spending time bickering over…
By Marilyn Dickey
Senior Editor, Copy
Charity Officials Reluctant to Rent Bulk Lists of E-Mail Addresses
As electronic communication is growing in popularity, some major direct-mail companies are starting to offer bulk e-mail lists for rent -- but charities have been reluctant to use them. Non-profit organizations are using e-mail more and more to reach potential donors, sending them news alerts,…
By Marilyn Dickey
Senior Editor, Copy
Charities use electronic messages to reach computer-savvy donors No one was more surprised than Kirk Gardner when the results of his e-mail fund-raising campaign netted more than $100,000. As director of major gifts at the University of Maryland Medical System, in Baltimore, Mr. Gardner’s mission…
By Marilyn Dickey
Senior Editor, Copy
United Way Donations Increase 4.7%, to Record Level
United Ways across the country raised $3.4-billion in their 1997-98 drives, a 4.7-per-cent increase from the previous campaign season, United Way of America reported last week. The total dollar amount is more than has ever been raised by United Ways. While the campaign set a record, the news was…
By Marilyn Dickey
Senior Editor, Copy
For Radio Players Hoping to Stay on the Air, Next Source of Funds Is a Mystery
The setting is a fictitious town in Maine called New Bristol. A narrow road winds along the coastline, rimmed by craggy cliffs that plunge to the ocean. At the end of the road, an old mansion has been converted to a hospital that specializes in treating violent patients whose symptoms have elements…
By Marilyn Dickey
Senior Editor, Copy
Alliances with trade groups yield new money for many charities Rawhide Boys Ranch, a New London, Wis., charity that helps youngsters who have been in trouble with the law, is thriving today thanks to an unusual alliance that saved the charity when it was on the brink of shutting down. Rawhide was…
By Marilyn Dickey
Senior Editor, Copy
Companies Make a Big Push to Get Employees to Donate and Volunteer
The nation’s top companies are making a concerted effort to encourage workers to give time and money to charity, according to a survey conducted by the Consulting Network, a management-consulting company in Vienna, Va. The survey, which was commissioned by Charities@Work, a coalition of federations…
By Marilyn Dickey
Senior Editor, Copy
Donations to Charity Rise 7.5%
Americans gave $143.5-billion in ’97; international causes did best The robust economy helped fuel a 7.5-per-cent increase in donations to charity last year, with gifts totaling $143.5-billion, according to a report released last week. The increase was the largest since 1989, and it marked the…
By Marilyn Dickey and Domenica Marchetti