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Mark Lipton

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Mark Lipton is professor emeritus of management at the New School and author of Guiding Growth: How Vision Keeps Companies on Course. For more than 40 years, he has advised CEOs, founders, and boards on leadership strategy and organizational growth.

Stop Writing Vision Statements. Do This Instead.

Stop Writing Vision Statements. Do This Instead.

There's a difference between a vision statement and a vision story. One sits in your annual report. The other transforms lives.