Tradition of Shaving Heads Raises $100-Million for St. Baldrick’s
The St. Patrick’s Day holiday is an especially big fund-raising day for a group that finances research on childhood cancer.
By Raymund Flandez
Contributor
Peer-to-Peer Fund-Raising Tactic: Make It Easy
Last fall the charity Autism Speaks spent more than $50,000 to update the Web site of Autism Speaks U with online fund-raising features that enable college students to use social networks and other types of technology to raise money for the charity. The idea of helping college students become fund…
By Raymund Flandez
Contributor
Peer-to-Peer Fund-Raising Tactic: Create a Sense of Urgency
David Ravel, director of a performing-arts series at Alverno College in Milwaukee, was desperate to find people to support a local music festival after a big sponsor pulled out. So he turned to Kickstarter, a site that enables individuals to advertise and raise money for arts projects. But Mr.…
By Raymund Flandez
Contributor
Peer-to-Peer Fund-Raising Tactic: Reach Out to Celebrities
Cancer for College, a Vista, Calif., nonprofit that gives university scholarships to cancer survivors, took advantage of its ties to comedian Will Ferrell in a 30-day online peer-to-peer campaign held over the holidays last year. Mr. Ferrell, who has been involved with the charity since it was…
By Raymund Flandez
Contributor
Peer-to-Peer Fund-Raising Tactic: Tap Into a Hot Issue
Equality California, a San Francisco group that advocates for gay rights, raised about $1.2-million in a campaign against a 2008 ballot measure that sought to ban same-sex marriage in the state. The organization created an online “gift registry” and invited gay couples to register there to…
By Raymund Flandez
Contributor
Peer-to-Peer Fund-Raising Tactic: Hold a Contest
Last year, Causes decided to see how much it could raise for the University of California at San Francisco, which was seeking donations to build a children’s hospital. Causes held a competition and invited its members to form teams online, offering prizes such as dance lessons with the entertainer…
By Raymund Flandez
Contributor
Technology Makes It Easier for a Charity’s Supporters to Raise Money
More and more nonprofits are asking volunteers to devise their own ways to raise money from friends, colleagues, and family members.
By Raymund Flandez
Contributor
A Small Charity Benefits From ‘The King’s Speech’
The Oscar-winning film is raising money for a charity that helps stutterers.
By Raymund Flandez
Contributor
Groupon Garners New Members and Cash for Museums
The Carnegie Museums of Pittsburgh raised more than $55,000 through a three-day Groupon deal and attracted many first-time members.
By Raymund Flandez
Contributor
Online Game Draws Attention—and Money—for the Needy
A North Carolina social-service group joined forces with an advertising agency to find an interactive way to educate young people about the plight of vulnerable Americans.
By Raymund Flandez
Contributor