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The Chronicle of Philanthropy Magazine

Photographs Can Help Nonprofits Attract New Kinds of Supporters

Photographs Can Help Nonprofits Attract New Kinds of Supporters

When people of all backgrounds and ethnicities see themselves represented in a nonprofit’s materials, they are more likely to give and get involved.

Solid Research Helps Social-Justice Charity Fine Tune Its Communications

How a cultural anthropologist uses research results to help a nonprofit send more effective messages about its work.

9 Things to Know When Starting a Fundraising Program, Courtesy of Those Who’ve Done It

9 Things to Know When Starting a Fundraising Program, Courtesy of Those Who’ve Done It

Focus on what’s special about your group, get early grants from community foundations, and more advice to ramp up your efforts.

How Giving-Day Strategists Are Making Tweaks to Keep Raising Millions

How Giving-Day Strategists Are Making Tweaks to Keep Raising Millions

Organizers of some day-long fundraising drives are letting donors schedule gifts in advance, doubling down on training participants, and deploying paid social-media ads to push totals higher.