May 20, 1999 | Read Time: 1 minute
The Nonprofit Guide to the Internet: How to Survive and Thrive, Second Edition
By Michael Johnston
Now that many charities have delved extensively into cyberspace, an examination of their experiences is due, writes Mr. Johnston.
Most of the basics covered in the 1996 first edition have received only slight revisions by Mr. Johnston, a consultant in Toronto. He provides specific instruction for groups that wish to use World-Wide Web sites to conduct their advocacy, fund-raising, and research activities.
Mr. Johnston augments those chapters with examples of groups that successfully raised money on line, and relates the lessons they learned using the new medium.
He urges non-profit groups to try humor as well as unusual ideas when creating Web sites. For example, the site created by Greenpeace Canada (http://www.greenpeacecanada.org) offers a video game in which visitors can take the con of a Greenpeace ship to block a whaling vessel’s harpoon trajectory.
Publisher: John Wiley & Sons, One Wiley Drive, Somerset, N.J. 08875; (800) 225-5945; fax (908) 302-2300 or (800) 597-3299; World-Wide Web http://www.wiley.com; 240 pages; $29.95; I.S.B.N. 0-471-32857-x.
