Colleges Ask Donors to Give Twice
June 5, 2009 | Read Time: 1 minute
As endowments shrink and students’ financial needs grow, more college fund raisers are asking their most generous donors to restructure pledges, give cash to supplement endowed funds, and consider second donations to the annual fund, reports The Chronicle of Higher Education.
Gaining from such an approach, one college raised more than $30,000 in four days after fund raisers there made a repeat appeal to supporters who had already donated. Another institution added $250,000 for immediate operating needs by restructuring pledges.
Yet some fund raisers worry that such frequent appeals could strain long-term relationships with alumni, the newspaper says.
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