Colleges Seek Fund-Raising Help From Obama’s Digital Gurus

The consulting firm that made its name building President Obama’s formidable online campaign operation is being courted by colleges seeking new ways to boost alumni giving, reports The Chronicle of Higher Education.

The University of Florida and New York University’s School of Law are working with Blue State Digital, a Washington company. Other institutions, such as the California Institute of Technology, are considering hiring the company.

But some skeptics question whether what works in the digital war room of a political campaign can translate into the academic arena, the newspaper notes.