Corporate Coalition Begins AIDS Campaign in Three Cities
June 25, 2009
New York, Washington, and Oakland, Calif., will be the initial sites for a corporate-backed push to use the power of marketing to fight the spread of HIV and AIDS, reports The Washington Post.
The Global Business Coalition on HIV/AIDS, Tuberculosis, and Malaria — which includes Pfizer, Facebook, Nike, Nokia, and the National Basketball Association, among other high-powered entities — announced the program yesterday on Capitol Hill. Working with local officials in the three cities, the partners will bring their expertise to bear on shaping prevention and treatment campaigns.
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