November 9, 2008 | Read Time: 1 minute
Lara Kalwinski is looking for advice from readers as she drafts an appeal for the Sojourner Truth House, a ministry program in Hobart, Ind.
In the past, the organization had mailed the appeals the form of an upscale invitation to an event. But there is no event — donors are urged to make a gift and “stay at home and put your feet up.”
“This year it will be sent as a tri-fold mailer and I’m concerned it will get thrown away as a piece of junk mail,” Ms. Kalwinski writes. “I hope I’m wrong.
“I’m looking for feedback about the language of the appeal and the switch from upscale invitation to tri-fold.”
Here’s what the invitation looks like:
You are invited to post your constructive feedback on the invitation by posting a comment below. Readers are also encouraged to send their own draft appeals for critique on Prospecting by sending an e-mail to peter.panepento@philanthropy.com.
