December 18, 2007 | Read Time: 1 minute
How do fund raisers stand out from the crowd during the holiday giving crush?
Katya Andresen, vice president of marketing at Network for Good, a Bethesda, Md., organization that encourages online giving, offers two important suggestions on Katya’s Non-Profit Marketing Blog.
And both suggestions have to do with clutter:
“1. Not adding to the clutter. Don’t crowd people with your message. Don’t stuff in a lot of inconsequential detail that gets in the way of your point. Don’t be yet another appeal jamming their inbox. Show great economy in expressing why someone should care and what you can achieve together.”
“2. Clearing out the clutter. Help people remember what’s more important than the details distracting them from what matters most. Don’t criticize their clutter. But cut through it with the amazing stories that remind us of what it is to be human.”
Do you agree? Have you created an effective holiday-giving campaign that would be instructive to other nonprofit leaders? Click on the comment link below to share your ideas.
