Downturn Thinning Ranks for Charity Walkathons and Other Events
March 23, 2009
Popular fund-raising events like walkathons are having a harder time attracting participants this year as walkers, runners, and bikers fear they won’t be able to meet pledge-collection commitments, The Boston Globe reports.
Registration for the Pan-Massachusetts Challenge, a two-day bike trip that requires a $4,200 fund-raising commitment, has dropped by 10 percent from the same time last year.
Eloise Caggiano, program director at the Avon Walk for Breast Cancer, said potential walkers this year “ask a lot of questions about ‘what happens if I don’t raise the money?’”
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