June 11, 2009 | Read Time: 1 minute
Nonprofit organizations that have group pages and fan pages on Facebook will probably want to take note of a forthcoming change that will make it easier for them to publicize their profiles.
Beginning this Saturday at 12:01 a.m., people who use Facebook will be able to create customized Web addresses on the site.
Currently, the addresses on Facebook are long strings of numbers that are difficult to publicize.
For example, the Chronicle‘s Facebook group page has a URL that looks like this: http://www.facebook.com/username/#/group.php?gid=13218705713 .
Beginning Saturday, that address can be customized to make it easier to share.
That long string will now look something like this: facebook.com/chronicleofphilanthropy.
Facebook has a long list of rules that apply to the switch.
Perhaps the most important rule: once you choose a name, you cannot change it.
We invite organizations that create new Facebook addresses to share their new names in the comments area. This will help your organization spread the word about its home on Facebook.
