Facebook’s ‘Causes’ Has Yet to Provide Big Fund-Raising Gains

The popularity of Facebook’s fund-raising Causes application among the social network’s users has not translated into a windfall for charities, The Washington Post reports.

More than 25 million of Facebook’s 200 million worldwide users have signed on to support a cause since the application’s 2007 debut, but less than 1 percent have used it to give, and average donations are smaller than those garnered from direct mail and other traditional methods. Only a tiny fraction of the 179,000 nonprofit groups using Causes have brought in as much as $1,000 through Facebook.

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