October 18, 2007 | Read Time: 1 minute
Very few foundation leaders have started writing blogs as a way to share their insights into how their organizations operate.
But Nancy Schwartz, the author of the blog Getting Attention, has found a prominent foundation leader who she believes should be an inspiration to others.
Robert K. Ross, president of the California Endowment, has been occasionally sharing his thoughts on Bob’s Blog.
The blog covers a variety of health-care topics — especially issues related to providing medical care to the poor and uninsured — topics that are central to the California Endowment’s mission.
It works, Ms. Schwartz writes, because it fits the foundation’s mission and is part of a much larger communications strategy.
“I’m not surprised that Ross blogs so effectively,” she writes. “The California Endowment team members are true strategic communicators, parsing each channel for possible application as it comes down the line. They’ve put Ross’ relaxed tone and insightful comments to work perfectly in his blog, which is a powerful complement to a host of other communications channels, each used to its max.”
Should more foundation leaders follow Dr. Ross’s lead and begin blogs? What other blog writers from the foundation world are doing a good job? Click on the comments link below this post to share your thoughts.
