Growth in Mobile Giving Inspires New Fund Campaigns
July 28, 2009 | Read Time: 1 minute
Mobile phones are gaining ground as a medium for charity, particularly in reaching out to young supporters, according to The Seattle Times.
Major organizations, such as the American Red Cross and the Humane Society, are raising money via text message through systems set up by the Mobile Giving Foundation, a Bellevue, Wash., nonprofit group established by Jim Manis, a former wireless-industry executive.
Third Sector Online reports that the industry association for British mobile providers has agreed to stop deducting the VAT, or value-added tax, from text-message donations, effectively increasing the value of such gifts by 15 percent.
(Free registration is required to view the Third Sector article.)
