Harley-Davidson Museum Revs Up
July 10, 2008 | Read Time: 1 minute
A $75-million museum celebrating the history of the iconic Harley-Davidson motorcycle starts its engines this week in Milwaukee, reports the Los Angeles Times.
The brick, glass, and metal museum, built on a former brownfield site in Milwaukee, is intended to have a factory feel and spark enthusiasm for the machines it spotlights, says Jim Fricke, the museum’s curatorial director. “If you’re a hard-core enthusiast, you ought to get more enthusiastic,” Mr. Fricke says. “If you’re convinced that motorcycles are evil, hopefully you leave hating them a little less.”
The new museum is the latest example of a revitalization of Milwaukee this decade, a movement that has included Miller Park stadium, the Discovery World technology museum, and an expansion of the Milwaukee Art Museum, the newspaper says. The Harley-Davidson Museum was paid for by the motorcycle company.
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