February 25, 2010 | Read Time: 1 minute
Nonprofit Finance for Hard Times: Leadership Strategies When Economies Falter
by Susan U. Raymond
Nonprofit organizations can do much to cope with, and even avoid, economic hardship, writes Susan U. Raymond, executive vice president for research, evaluation, and strategic planning at Changing Our World, a fund-raising and philanthropic consulting firm.
Ms. Raymond recommends that charities pay special attention to recruiting young people to expand their pool of supporters. She also cautions charities not to depend too much on government support since it is hard to attract private donors to add their money to such efforts. Ms. Raymond also urges charities to collaborate with other groups before they face serious financial troubles so they will have allies to rely on when times get tough.
She writes, “Charities are not victims of economics. They are part of the nation’s economic structure. They are (or ought to be) masters of their own destiny, vibrant economic actors with a wide range of revenue options and strategies.”
Publisher: John Wiley & Sons, 111 River Street, Fourth Floor, Hoboken, N.J. 07030; (201) 748-6000; fax (201) 748-6088; http://www.wiley.com; 195 pages; $45.00; ISBN 976-0-470-49010-5.
