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Government and Regulation

How Nonprofits Can Avoid Politicking Online

September 22, 2011 | Read Time: 1 minute

As the presidential election season heats up, a Washington advocacy group has outlined how charities can ensure their Web sites donโ€™t violate IRS rules banning organizations from politicking.

Charities should be careful to not endorse political candidates on any part of their Web sites, separate their sites from those of affiliated advocacy organizations, and almost never link to a page with political content, according to a new paper from the Alliance for Justice, a Washington nonprofit.

The 34-page paper, โ€œInfluencing Public Policy in the Digital Age: The Law of Online Lobbying and Election-Related Activities,โ€ includes a question-and-answer section with rules governing social-media interactions.

โ€œNo one had ever heard ofโ€”or even imaginedโ€”things like Facebook or Twitter when the rules were written that govern advocacy and political activity for nonprofit organizations,โ€ writes Nan Aron, the allianceโ€™s president. โ€œBut that doesnโ€™t mean that the rules donโ€™t apply.โ€


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