How Nonprofits Can Avoid Politicking Online
September 22, 2011 | Read Time: 1 minute
As the presidential election season heats up, a Washington advocacy group has outlined how charities can ensure their Web sites donโt violate IRS rules banning organizations from politicking.
Charities should be careful to not endorse political candidates on any part of their Web sites, separate their sites from those of affiliated advocacy organizations, and almost never link to a page with political content, according to a new paper from the Alliance for Justice, a Washington nonprofit.
The 34-page paper, โInfluencing Public Policy in the Digital Age: The Law of Online Lobbying and Election-Related Activities,โ includes a question-and-answer section with rules governing social-media interactions.
โNo one had ever heard ofโor even imaginedโthings like Facebook or Twitter when the rules were written that govern advocacy and political activity for nonprofit organizations,โ writes Nan Aron, the allianceโs president. โBut that doesnโt mean that the rules donโt apply.โ