How to Raise Money in a Tough Economy: Tips From a Veteran
November 27, 2008
HOW TO RAISE MONEY IN A TOUGH ECONOMY: TIPS FROM A VETERAN
A Fund-Raising Guru’s Tips on Dealing With Hard Times
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Assume that donors have abundant resources to give — even in a bad economy.
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Do meticulous research to learn everything possible about potential donors, both personally and professionally.
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In fund-raising visits, involve at least one person to whom the potential donor feels a “psychic debt.”
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Regard a refusal to give as the start of the conversation with a potential donor, not the end.
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Increase donations by expanding the size of the board and adopting requirements for trustee giving.
