Is Branding Dead? Tuesday’s Roundup
September 1, 2009 | Read Time: 1 minute
- Is branding dead? More or less, says Jeff Brooks, creative director at Merkle, on his Donor Power Blog.
- How can charities make new volunteers feel welcome? Karen Bantuveris, chief executive of VolunteerSpot, which helps charities coordinate volunteer activities, offers five tips. Her advice appears on the blog of InsideGood, a Web site that allows people to rate charities.
- Institutional efforts to invest in socially responsible and philanthropic companies often fail to make major investments in such businesses, relying too much on the “screen and criticize” approach, writes Jeff Swartz, chief executive of the apparel company Timberland, on a Fast Company blog.
- To connect with the neighborhoods and people they want to serve, charity leaders should “unplug” — put away the iPods, walk the streets, and listen to the cadence of the surroundings, writes Robert Egger, founder of the D.C. Central Kitchen, on his blog.
- On Change.org, Michael Bear Kleinman, who has worked abroad for several aid groups, examines a recent Reuters article on the rise in kidnappings of aid workers in Darfur and its impact on relief operations. The number of workers in remote areas has dropped, charities are managing their projects from afar, and morale has fallen, the article says.