Planned Parenthood staff members feed Facebook and Twitter with a steady stream of messages, even when nothing important is happening. Messages go out even in evening and weekend hours.
Last year the group created a new blog, Women Are Watching, to highlight the activities of state and national lawmakers and political candidates. In April, Jacqueline Murphy, who compiles the blog, started posting a sarcastic feature—“Your daily reminder that the attacks on women’s health are a figment of your imagination”; it mentions efforts to restrict access to contraception and other health services. Hundreds of people share the item every time it is posted on Facebook.
The group also uses holidays as a peg to spread its messages. In February, it joined seven other groups to promote a special valentine saying “Congress, Listen Up or We’re Breaking Up.” The groups asked supporters to sign it on Facebook and tweet it to lawmakers.
