Kellogg Company Increases Cereal Donations as Food-Bank Demand Spikes

The Kellogg cereal company will donate $10-million worth of its products to food banks struggling with a 30 percent jump in demand, reports Bloomberg.

The 3.5 million pounds of Rice Krispies, Frosted Mini-Wheats, and other Kellogg items supplement the 25 million pounds of food the firm gives annually to Feeding America, a charity that supplies products to food banks nationwide.

Kellogg also announced plans to give away $1-million worth of coupons to consumers in exchange for donations to Feeding America.