Lung Association Goes Retro with Christmas Seals Ad Campaign

The American Lung Association’s efforts to stem a steep decline in Christmas Seals donations with retro-themed commercials are spotlighted by The New York Times.

Following in the footsteps of corporations such as Volkswagen and General Mills that seek to tap nostalgia for vintage brands, the Lung Association ads evoke the long history of the organization and of Christmas Seals, using images from 1940s and ’50s versions of the fund-raising stamps.

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