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Naming Rights Spur Controversy at Yale U.

April 22, 2008 | Read Time: 1 minute

Should Yale University name a college after its chief investment officer?

Usually such naming rights are reserved for donors of large sums. And a group of alumni believe that Yaleโ€™s investment manager, has indirectly donated millions of dollars โ€”- by earning a far smaller salary at Yale than he could command on Wall Street.

According to an article in The Yale Daily News, a group of anonymous alumni are pushing Yale to name a college after David Swensen, who as the institutionโ€™s investment manager for 23 years has helped increase its endowment from $1.3-billion to $22.5-billion.

In a full-page advertisement in the newspaper, the alumni suggest that Mr.
Swensen has sacrificed a $100-million Wall Street salary to work for Yale.

But Robert Frank, author of The Wall Street Journalโ€™s The Wealth
Report,

balks at giving the financial guru naming rights.


โ€œMaybe Mr. Swensen could make $100-million a year, maybe not. But measuring
someoneโ€™s contribution based on their theoretical salary in another job is
misleading. Itโ€™s like saying Hank Paulson [former head of Goldman Sachs who
now leads the U.S. Treasury Department] should have a federal building named
after him because heโ€™s giving up millions (or billions) he could be making
in the private sector,โ€ writes Mr. Frank.

Do you think Yale should name a college after Mr. Swensen? If not, how
should a nonprofit group honor a successful financial manager?

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