National Public Radio Mulls On-Air Appeal for Funds
March 30, 2009 | Read Time: 1 minute
Some prominent National Public Radio personalities are urging the nonprofit organization to stage its first national on-air fund drive since 1983, reports The Washington Post.
Despite robust audience growth, NPR is facing cutbacks due to a projected $8-million budget deficit. Susan Stamberg, a longtime reporter and program host, and Melissa Bloch, host of “All Things Considered,” raised the issue of a pledge drive in employee meetings last week with new NPR President Vivian Schiller. (See a Chronicle profile of Ms. Schiller.)
Such a drive is prohibited by NPR’s by-laws and would probably raise hackles among member stations, which would not like to compete for pledges with the parent organization.
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