| How Traditional Techniques Compare to the Internet |
 |
| Why Donors Want to Make Their Gifts via the Internet |
| |
Percentage of donors |
| To receive e-mail confirmation that gift was made |
20% |
| To help charities reduce their fund-raising costs |
19% |
| To make a donation quickly |
18% |
| To eliminate the need for the charity to handle a check |
17% |
| To avoid the hassle of mailing a check |
15% |
| To allow a charity to put the money to good use more quickly |
14% |
| To get e-mail notifications about future crises |
14% |
| What Donors Want to Find on Charity Web Sites |
| |
Percentage of donors |
| How the charity spends money it collects |
38% |
| Address, phone, and e-mail address of organization |
38% |
| An explanation of the charity’s donor-privacy policy |
35% |
| The charity’s mission statement and purpose |
31% |
| Amount organization spends on overhead |
27% |
| Examples of accomplishments |
25% |
| Search engine for the site |
21% |
| Information about action that volunteers and donors can take |
19% |
| A feature that makes it easy to send e-mail to elected official |
17% |
| Ability to review contribution history |
17% |
| Calendar of events |
14% |
| Information about on-line events with the charity’s leaders |
14% |
| What Donors Say a Charity Web Site Can Accomplish |
| |
Percentage of donors |
| Makes the charity more accountable to donors |
63% |
| Demonstrates progress being made toward accomplishing charity’s mission |
59% |
| Educates the public about issues |
56% |
| Reduces amount of mail and calls to the charity |
55% |
| Keeps issues visible in the news media |
53% |
| Offers opportunities for people to get involved in ways other than giving money |
48% |
| Offers more flexible ways to contribute |
37% |
| Customizes communications |
26% |
