Online Discussion Next Week: Crafting Memorable Charity Slogans
October 2, 2008 | Read Time: 1 minute
Join our live online discussion on Tuesday, October 7, to learn how to create a marketing slogan that will catch the attention of donors and other potential supporters.
Nancy Schwartz, a marketing consultant who recently studied the tag lines of more than 1,900 organizations to identify some of the nonprofit world’s most effective messages, will explain what makes a slogan work. She will also show you how you can craft a tag line that cements your organization and cause in the public’s mind.
The Chronicle’s online discussions are free and open to everyone. People who ask questions in advance have a better chance of getting answers.
