Online Discussion Next Week: Direct-Mail Workshop
April 24, 2009 | Read Time: 1 minute
Join us on Tuesday, April 28, at noon Eastern time for an online discussion on how to get the most out of a direct-mail appeal. What are the best ways to design and write an effective letter? How do you establish a tone that matches your organization?
Our guests will be Brenda Helget, program manager of annual giving and communications at the Methodist Hospital Foundation, in Omaha, Neb., and Mal Warwick, founder of Mal Warwick Associates, a San Francisco and Washington fund-raising agency that specializes in direct-response fund raising and marketing for nonprofit groups.
The Chronicle’s online discussions are free and open to everyone. People who ask questions in advance have a better chance of getting answers.
