Online Discussion Next Week: Making Your Message Matter
January 15, 2009 | Read Time: 1 minute
With the economy in a recession, many nonprofit groups face an increased demand for their services. And they must meet this higher demand at a time when many of their financial supporters are cutting back.
This tension is prompting many organizations to step up their marketing and fund-raising efforts. Now, more than ever before, it is important that they communicate effectively with supporters, the news media, and their communities about the challenges they face and the good work they perform.
What can your organization do to make sure these efforts are meaningful? Who should you try to reach? And how can you stretch your resources to make sure your messages gets to as many people as possible.
Join us for an online discussion on Wednesday, January 21, at 1 p.m. U.S. Eastern time when marketing and communications experts will be available to answer those and other questions.
(Note: Because of the presidential inauguration on January 20, we have moved the time of our weekly discussion.)
