Online Discussion Tomorrow: Direct-Mail Workshop
April 27, 2009
Join us tomorrow at noon Eastern time for an online discussion on how to get the most out of a direct-mail appeal. What are the best ways to design and write an effective letter? How do you establish a tone that matches your organization?
Our guests will be Brenda Helget, program manager of annual giving and communications at the Methodist Hospital Foundation, in Omaha, Neb., and Mal Warwick, a consultant on direct marketing.
The Chronicle’s online discussions are free and open to everyone. People who ask questions in advance have a better chance of getting answers.
