Online Fund-Raising Contest Favors Small Charities
January 31, 2008 | Read Time: 1 minute
As America’s Giving Challenge — the online grant contest paid for by the Case Foundation and conducted through Parade magazine and the social-networking site Facebook — draws to a close at end this week, grass-roots charities are among the leading candidates, reports The New York Times.
The contest will give a grand prize of $50,000 to the U.S.-based or international charity that attracts the most donors. Small nonprofit groups, such as a Georgia charity started a year ago that rescues abandoned dogs, have dominated the leader board, while some better-known groups have struggled, says the Times.
“We’re feeling good about what we’re seeing, though we can’t draw any conclusions at this point,” said Rich D’Amato, a spokesman for the Case Foundation. “Our goal was to inform and educate as many people as we could about online-giving tools.”
For more on the contest, read The Chronicle of Philanthropy’s coverage.
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