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Online Group Raises Money for Business Loans to Women

April 20, 2000 | Read Time: 1 minute

Count Me In is a new Internet-based organization that raises money to make small-business loans to women.

After raising almost $1-million — from such grant makers as the American Express Foundation, BP Amoco, the Barbara Lee Family Foundation, and the Friedman Family Fund — for its start-up costs, the organization is now turning its attention to raising money for the loan fund. Count Me In’s goal is to raise $25-million during its first year, primarily from individuals.

The center of the group’s activities will be its Web site. Donors can now make contributions online, as well as download a fund-raising kit. Women who are applying for a business loan will be able to do so on the Web site, which will also offer financial-literacy information.

The organization was founded by Nell Merlino, a communications executive and founder of Take Our Daughters to Work Day, and Iris Burnett, a former executive at USA Networks.

Ms. Burnett says that she and Ms. Merlino decided to focus their efforts on the Internet because they knew that for their organization to make a difference, they needed to get their message to the largest possible audience.


“We’re trying to create a national community of women across the country that transcends race, religion, age, and economic status, someplace where we can all come together to say, See, we really made a difference, and we did it together,” she explains.

Count Me In will begin accepting loan applications in June. The loans will range from $500 to $10,000, with repayment terms of 12 to 36 months.

To get there: Go to http://www.count-me-in.org.

About the Author

Features Editor

Nicole Wallace is features editor of the Chronicle of Philanthropy. She has written about innovation in the nonprofit world, charities’ use of data to improve their work and to boost fundraising, advanced technologies for social good, and hybrid efforts at the intersection of the nonprofit and for-profit sectors, such as social enterprise and impact investing.Nicole spearheaded the Chronicle’s coverage of Hurricane Katrina recovery efforts on the Gulf Coast and reported from India on the role of philanthropy in rebuilding after the South Asian tsunami. She started at the Chronicle in 1996 as an editorial assistant compiling The Nonprofit Handbook.Before joining the Chronicle, Nicole worked at the Association of Farmworker Opportunity Programs and served in the inaugural class of the AmeriCorps National Civilian Community Corps.A native of Columbia, Pa., she holds a bachelor’s degree in foreign service from Georgetown University.