Planned Gifts: What Fund Raisers Should Know

In contrast to individual, foundation, and corporate giving, which tend to drop or remain flat during tough economic times, giving through charitable bequests usually grows during a recession, according to fund raisers.

Three new studies presented at the Association of Fundraising Professionals conference seek to help nonprofit groups take advantage of the current opportunity to expand their efforts to solicit planned gifts by offering insights into which donors are most likely to remember charities in their wills — and why.