Prospecting: Are Charities Making Mistakes in Cutting Fund-Raising Costs?

Many fund raisers are facing pressure to cut costs as donations drop. But a direct-mail consultant warns that cost-cutting mania can lead to bad decisions, in a new post on Prospecting, The Chronicle’s online fund-raising column.

Plus, a look at the high-tech interactive approaches newspapers are taking to the long tradition of seeking holiday gifts for charities.