Prospecting: Donors in ‘Giving Circles’ Give More
May 15, 2009
Donors who participate in giving circles — in which individuals pool their money and decide collectively how to distribute it — give more than other donors, give more strategically, and give to a greater number of organizations, according to results of a new study highlighted in Prospecting, The Chronicle’s fund-raising column.
Plus: A new study shows that donors respond more generously to high minimum donation levels than to lower ones.