Prospecting: Hard Times Should Prompt Fund Raisers to Step Up Direct Mail
October 13, 2008
Charities that have eschewed direct-mail appeals in the past should consider incorporating them into their year-end solicitation efforts, says a fund-raising expert quoted in Prospecting, The Chronicle’s column of news and tips on seeking donations.
Plus: A company that sells gift cards is trying to help charities benefit from the large number of cards that never get redeemed for goods or services.
