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Prospecting: How to Raise Money While Canceling a Gala

June 16, 2009

Sometimes cutting back on special events — as many charities have been forced to do by the recession — brings unexpected benefits, even if the organization ends up raising less money, notes an item in Prospecting, The Chronicle’s online column about seeking donations.

Plus: One fund-raising consultant’s plan to defeat the anxiety that arises when making the big ask.