This is SANDBOX. For experimenting and training.
The Chronicle of Philanthropy logo

News

Prospecting: How to Woo the Most Valuable Donors

June 8, 2009

Loyal donors who give to the same cause for several years and those who recruit others to donate are the most-valuable supporters any charity can have. A new post in Prospecting — the Chronicle’s online fund-raising column — discusses a study showing how to identify and encourage such donors.