Prospecting: The Challenges of Raising Money on Social Networks

Nearly all charities are experimenting with social-media tools like Facebook and Twitter to get attention for their groups, but few have found ways to measure the tools’ usefulness, according to a new survey, notes Prospecting, The Chronicle’s online column about fund raising.

Plus:

• Little-known charities struck big in America’s Giving Challenge

• Tips on fund raising for community-organizing groups.