Prospecting: The Problem of Too Many Potential Donors

Wealth-screening services can leave fund raisers with a welcome but still challenging task of how to prioritize a list of too many potential donors, speakers told participants in Boston at APRA’s annual conference for prospect researchers, notes Prospecting, the Chronicle’s online column.

Plus:

• How to seek potential donors in a wide range of industries.

• Crafting winning appeals: Making a postcard pitch work.