Prospecting: Using Self-Deprecating Video to Raise Funds
February 26, 2009
Ken Gordon, editor of nonprofit JBooks.com, enlisted the help of former Poet Laureate Robert Pinsky (one of JBooks.com’s authors) to create a humorous video on YouTube that he hopes will spur giving, notes Prospecting, The Chronicle’s online fund-raising column.
Plus: Federal workers give more, despite recession.
