Prospecting: Watchdogs for Unethical Mail Campaigns

A British association of fund raisers is asking its members to become whistle-blowers when it comes to unethical direct-mail solicitations, notes Prospecting, The Chronicle’s fund-raising column.

Plus:

• Setting overly high goals may prevent charity fund raisers from getting the best possible results.

• Publicity stunts prove to be an effective way to raise money.