Salvation Army Tries ‘Texting’ for Gifts
October 23, 2008
The Salvation Army is going to try a new method of getting holiday-season donors to fill up its famous Red Kettles — by asking supporters to send a text message that results in $5 being charged to their cell-phone bills and earmarked for the charity, according to the Associated Press.
The program will be tested in Ohio beginning in late November, with plans to expand it nationally if it’s successful, said the organization. It is aimed at younger people who are less likely to carry cash. The charity raised $118-million from its kettle campaign nationwide last year.
